Hello and welcome!
I am Maria MacDonald (they/them), a creative from Berlin.
With 20 years of experience in marketing, brand design, corporate design, working with and leading teams, I have honed a multifaceted skill set that seamlessly blends creativity with strategic project management. My approach is deeply rooted in collaborative thinking, where I work closely with clients to translate their vision into tangible, impactful results.
As a creative professional who has led numerous design projects across the dynamic sectors of Real Estate, New Energy, Tech, and Culture, I’ve developed a holistic methodology that not only focuses on aesthetic appeal but also on the functional and strategic needs of the client. This dual focus allows me to manage projects from inception to completion, ensuring that every detail aligns with the overall brand strategy, on- and offline.
At the core of my work is a commitment to creating designs that are clean yet approachable—products and tools that resonate with target audiences and achieve business goals. By focusing on both the creative and operational aspects, I ensure that every project not only meets but exceeds client expectations.